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Mi5VR is going to be part of COCA.17 MediActions. Nacho Martín is the director of the IED Innovation lab, participates in the Unit Master on the AA and exerts his work as an architect under the firm Mi5VR, “an architectural office placed between Virtual and Real, between London and Madrid.” The essence of architecture is for them a question of experiences. It is not reduced to its physical limits. Its aim is the design of its effects on our senses.